Genesis/History

HRC World's business started as a food & beverage franchisee representing a well-known Casual American Restaurant chain in mainland China since 2013. Due to geopolitical issues between China and USA, the Company decided in late 2018, that in the interest of all the stakeholders it is best to completely exit it's China business.

From 2019 onwards, the Company started offering various management and business support services in the food & beverage industry through innovative management strategies, marketing initiatives, and unique entertainment offerings using it's Restaurant Management Agreement (RMA) such as Restaurant Management Services, Marketing and Promotion Support, Tourist-Based Customer Acquisition, Music & Event Promotion and Overall Revenue Development. Although the Company continued to earn RMA fees from member restaurants since 2019, the onset of the COVID-19 pandemic in 2020 did no help in the Company's ambition to expand its restaurant management services across the region. The pandemic however vindicated the Company’s exit from China in 2018 as a fortunate and timely exit.

In 2022, the Company began developing Artificial Intelligence (AI) systems to enhance the products and services offered to its member restaurants. Over the course of more than 30 months of research and development, the Company encountered various challenges and opportunities in its pursuit of a viable AI solution.

One of the most critical components of a successful proprietary AI system is a powerful yet cost-effective infrastructure, particularly access to a data centre (DC) facility. Initially reliant on third-party service providers, the Company faced limitations in controlling the costs of this essential infrastructure. This lack of control over a key component of its AI service, which was intended to drive revenue growth for its member restaurants, prompted the Company to reassess its business model. Through this evaluation, the Company identified unmet business demands that could be addressed with its existing resources.

Malaysia, where the Company's operations office is based, has experienced a surge in the data centre industry since mid-2023. The country offers significant advantages in energy availability and cost compared to its regional counterparts, attracting major global DC players who are establishing facilities primarily for their own use. The rapid global adoption of AI has further intensified demand for DC space, placing smaller AI infrastructure users including the Company and other small and medium enterprises at a disadvantage against tech giants such as Google, Amazon, Microsoft, and Meta, which are aggressively securing available DC capacity in Malaysia.

Through extensive research and market analysis, the Company also recognised that Malaysia lags in green energy adoption, likely due to the abundant supply of conventional energy. However, as global businesses increasingly prioritise sustainability, the transition to green energy is inevitable.

After careful deliberation, the Company has decided to enter the Data Centre Facility and Green Energy Generation business in 2025, positioning itself at the forefront of this transformative industry.