Company  

EXECUTIVE SUMMARY

 

The Company is a public limited company incorporated in England and Wales with registration number 10829936 on 21 June 2017.

Hard ADA Rock Plc owns and operates Hard Rock Café restaurants and Rock Shops. The Company is a Master franchisee of multiple Hard Rock Cafés in major cities throughout China

 

GROUP STRUCTURE

 

As at 30 Aug 2017, the Company has the following companies as its direct and indirect subsidiaries:

 

·         Hard Rock Capital Limited (“HRCL”)

·         ADA holdings limited (“AHL”)

·         HRCL (CC) Ltd (“HRCLCC”)

·         Shanghai OuYue F and B Management Limited (“OuYue”)

·         Miao Shi F&B Management (Hangzhou) Limited (“MiaoShi”)

·         ADA Ventures China Café Management and Trading Company (“AoWei”)

 

Collectively, the above companies are referred to as the Group.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


The Group has procured the rights as a franchisee to develop and operate Hard Rock Cafés (“HRC”) in China. HRC is theme restaurant establishments that provide to the public Food and Beverage and Merchandise of a distinctive character and quality under the name “Hard Rock Cafe”.

 

Hard Rock Limited, a Jersey, Channel Islands corporation with its registered address at 13 & 14, Esplanade St., Helier, Jersey JE1 1BD, Channel Islands (“HRI”) is the franchisor who owns the Hard Rock Café brand and System (method of operation of HRC restaurants, including manuals and right to advertise and sell Food and Beverage and Merchandise). HRI has publicised such name and the related trademarks, trade names, service marks, logos, slogans, trade dress, commercial symbols, and other intellectual property rights of HRI in connection with the operation of such System at restaurant establishments throughout the world. HRI, or its designated Affiliate, has licensed the use of the Licensed Marks, including the name “Hard Rock Cafe” and certain other trademarks, trade names, service marks, logos, slogans, trade dress and other commercial symbols, and also licenses the use of the other Intellectual Property (as hereinafter defined) in connection with restaurant or merchandise establishments operated in conformity with the System to designated Affiliates of AHL who will comply with HRI’s uniformity requirements and quality standards.

 

The Group has confirmed its rights to establish HRC restaurants and RockShop merchandise outlets in the following 11 cities i.e. (i) the city of Shanghai; (ii) the city of Chengdu; (iii) the city of Nanjing; (iv) the city of Xiamen; (v) the city of Fuzhou; (vi) the city of Chongqing; (vii) the city of Hangzhou; (viii) the city of Wuhan; (ix) the city of Xi'an; (x) the city of Guilin and (xi) the city of Suzhou.

 

In addition, the Group has procured the first right of refusal to establish a further 21 HRC restaurants and RockShop merchandise outlets in the following 21 cities; (i) city of Changsha; (ii) city of Foshan; (iii) city of Ningbo; (iv) city of Nanning; (v) city of Wuxi; (vi) city of Shantou; (vii) city of Quanzhou; (viii) city of Dongguan; (ix) city of Wenzhou; (x) city of Kunming; (xi) city of Changchun; (xii) city of Hefei; (xiii) city of Changzhou; (xiv) city of Tangshan; (xv) city of Zhongshan; (xvi) city of Taiyuan; (xvii) city of Lijiang; (xviii) city of Guiyang; (xix) city of Nanchang and (xx) city of Xuzhou and (xxxi) Shanghai Disneyland Park. The Group is also in discussion to procure rights to establish several HRCs in Taiwan, which it is yet to obtain.

 

The Group has successfully developed and opened HRC in Hangzhou on the 28th October 2016 and Shanghai on the 25th December 2016. The Group is currently in the process of establishing the HRC in Chengdu.

 EXECUTIVE SUMMARY

 

The Company is a public limited company incorporated in England and Wales with registration number 10829936 on 21 June 2017.

Hard ADA Rock Plc owns and operates Hard Rock Café restaurants and Rock Shops. The Company is a Master franchisee of multiple Hard Rock Cafés in major cities throughout China

 

GROUP STRUCTURE

 

As at 30 Aug 2017, the Company has the following companies as its direct and indirect subsidiaries:

 

·         Hard Rock Capital Limited (“HRCL”)

·         ADA holdings limited (“AHL”)

·         HRCL (CC) Ltd (“HRCLCC”)

·         Shanghai OuYue F and B Management Limited (“OuYue”)

·         Miao Shi F&B Management (Hangzhou) Limited (“MiaoShi”)

·         ADA Ventures China Café Management and Trading Company (“AoWei”)

 

Collectively, the above companies are referred to as the Group.