HRC World provides strategic restaurant management services for restaurant chains across China and other parts of Asia. In-line with our aspiration to become a leading themed-restaurant and music entertainment operator in the region, HRC World's business focus is to manage
(1) restaurant marketing and promotion support services;
(2) tourist based customer acquisition services; and
(3) music & event based revenue development.
HRC World also plans to develop music video and content business in support of its business, through its subsidiary HRC Music Plc. HRC Music will leverage on HRC World’s business in managing well-known music-centric, themed food and beverage cafés across China and other parts of Asia that strategically promotes live music and bands. HRC Music hence is uniquely placed to tap into the growing music content industry in China and other parts of Asia to drive traffic to cafés under its management.
HRC Music has a multi-pronged strategy to produce a music reality themed show for the purpose of discovering new bands and solo artists that will be housed as resident bands and singers for its cafés while securing IP and Distribution Rights for the music and video content. HRC Music will also collaborate with top tier local and regional TV & radio broadcasters, media entertainment houses, telecommunication companies, etc. to broadcast HRC Music content on multi-cast platforms via all delivery formats available. HRC World’s Management team in collaboration with music industry experts will manage and drive this new venture.
HRC Asia Ltd’s initial restaurants have proven popular and have won a number of awards including Best American Restaurant, Most Popular Restaurant and Most Recommended Restaurant in a survey of over 1,000 restaurants in Shanghai conducted by leading travel services provider CTRIP and a local radio station.